More than 700 community foundations in the United States deliver personalized service, local expertise and community leadership to donors who wish to make a difference and to the people and places their generosity touches. Though each community foundation is as unique as the community it serves, many saw an opportunity to improve their impact through better marketing of their common value.

Williams Group was asked to articulate that value in several series of marketing tools relevant to community foundation audiences. We accomplished this ambitious work with leadership and funding from community foundation associations at state, regional and national levels, including the Council of Michigan Foundations, Iowa Council of Foundations, Midwest Community Foundations' Ventures, and the national Council on Foundations, and many others.