Dominican Sisters ~ Grand Rapids
A tradition begun in the 13th century, today's Dominican Sisters ~ Grand Rapids are seekers of truth, and empower others in the same pursuit.
Williams Group worked with the Dominican Sisters to help them clarify their core themes and arrive at a new visual identity. A series of facilitated workshops mapped out strategic intent, explored key audiences and values, and generated a set of themes, messages and visuals to help describe the Sisters' service-oriented mission.
Emboldened by faith, serving with joy
Branding
Even a divine calling needs a clear communication approach
Planning



