Keying off its big anniversary milestone, Community Foundation of Greater Birmingham celebrated 50 years of improving lives and communities by seeking 50 visionary leaders to seed 50 named funds and create transformational change. Williams Group was pleased to strategize, plan and communicate this high-touch campaign to help residents imagine the impact of collective giving.

An engaging print brochure made the case for the campaign, highlighting three broad goals for Community Catalyst funds, and an animated presentation, shared at private parties, showed what happens when extraordinary people join together to imagine extraordinary things.