With a historic founder and decades of impact behind it, The Duke Endowment set out to sharpen its identity and core messaging and to increase awareness of its four program areas. Williams Group created a new logo incorporating the signature of James B. Duke and helped the Endowment establish greater presence as a leader in the philanthropic sector. 

Identity collateral such as letterhead and business cards, brand guidelines and presentation templates helps Endowment staff communicate with visual consistency, and a messaging platform and a series of fliers and brochures help all staff and trustees clearly describe the work of the Endowment.