Kanepi Innovations had an innovative new solution that combined lighting control, energy usage and technology. It needed a way to describe its technical product in the marketplace that made sense to the people who manage energy for large facilities.

Williams Group facilitated a branding process that led to a complete brand strategy for the start-up company. Wg named the new company, playing off a phonetic pronunciation, with a tip of the hat to the physical canopy network that drives the lighting control system the company produces. We developed energetic brand visuals and a foundation of simple, distilled core messages. Within weeks, Kanepi Innovations sales team was out on the road introducing the lighting control system, and helping their customers save money—and make operations a little bit greener.