As PolyVision began to focus on the education market, it needed a brand that educators could relate to, and one that its fabricators and corporate customers could still trust. Williams Group helped PolyVision navigate this transition with an identity that kept its timeless sans serif logotype and made room for a little bit of clever attitude. A bright green color palette brought some energy (and hinted at PolyVision's planet-friendly solutions). A new tagline expressed PolyVision's focus on learning in all environments, and a website and suite of identity and marketing tools helped PolyVision communicate with customers.