A network of world-class dealers delivers the Steelcase experience to customers. Every couple of years, Steelcase has an extraordinary opportunity to create an experience just for dealers: Steelcase Dealer Conference.

Wg often provides advanced logistical and messaging support to help make these experiences successful. Sometimes, we have the chance to contribute our creativity to the meeting space, in addition to helping plan and manage the logistics of the event. Here, we designed the experience from floor to ceiling.