The vision from PolyVision engineers sounded too good to be true. Three whiteboards in one (magnetic, dry-erase and interactive), minus the wires, cables and costly installation of other interactive whiteboards. PolyVision asked Williams Group to help it bring this revolutionary new whiteboard to market.

The name for this newcomer had to be memorable, different, and easy… in English, Spanish, French, German, Russian, Flemish and Arabic. The messages had to be strikingly simple, and equally global. The visuals had to help customers experience the difference. 

Playing off of the “one whiteboard” concept, Wg named it ēno, and developed messaging for web, print and video to help PolyVision share its power with educators everywhere.