With a cutting-edge product and a brand new name to introduce to energy managers, Kanepi Innovations was after a comprehensive approach to marketing and communications to help its sales team and channel partners succeed.

Williams Group brought the brand to life in a variety of training and sales tools. Marketing collateral, giveaways, exhibit displays, capabilities brochures and presentations, and a pay-back calculator showing return on investment laid the framework for the Kanepi sales team and dealers to begin educating their audiences.