Eighty years of history and impact—and the vision of James B. Duke—position The Duke Endowment as a leader. With decades of successful grantmaking in four diverse program areas, the Endowment was poised to expand its role as a philanthropic leader. Williams Group facilitated a strategic planning process, helping to align all four program areas around a clear vision and intent. This planning process has served the Endowment as a road map for evolving its communication and engaging an ever-widening circle of influence.