Kanepi Innovations engineers had developed an exciting new solution to control energy usage (and cost!) for large facilities like factories, office buildings and hospitals. To help prospective customers understand the value and potential, Kanepi Innovations needed a strategic communication plan and tools to launch its lighting control system.

Wlliams Group led Kanepi Innovations through a strategic planning process to help it prepare for the launch of the lighting control system and led to the development of the tools to help consumers understand the big idea behind it.